Cook one dish without a recipe.
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
KreyvaThe place the world discovers food.
Kreyva is a mobile app for food inspiration, still being built. Open it, find a dish, save the recipe, go and cook.
The people who join now shape what it becomes. We ask, you answer, and the app changes.
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Wood-fired pizza,
90 seconds
Every day, one thing to cook.
Salt the water, not just the pasta.
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Build a pan sauce from the fond.
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
Toast whole spices first.
Thirty seconds in dry heat before grinding changes the depth of anything you put them in.
Cook one dish without a recipe.
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Salt the water, not just the pasta.
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Build a pan sauce from the fond.
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
Toast whole spices first.
Thirty seconds in dry heat before grinding changes the depth of anything you put them in.
Cook one dish without a recipe.
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Salt the water, not just the pasta.
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Build a pan sauce from the fond.
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
Toast whole spices first.
Thirty seconds in dry heat before grinding changes the depth of anything you put them in.
Cook one dish without a recipe.
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Salt the water, not just the pasta.
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Build a pan sauce from the fond.
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
Toast whole spices first.
Thirty seconds in dry heat before grinding changes the depth of anything you put them in.
Cook one dish without a recipe.
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Salt the water, not just the pasta.
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Build a pan sauce from the fond.
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
Toast whole spices first.
Thirty seconds in dry heat before grinding changes the depth of anything you put them in.
One thing worth cooking tonight. Not a feed to fall into.
The vision
Every generation gets one place that owns a daily ritual. Kreyva owns the question: what should I cook tonight?
dance · politics · memes · a dish · memes
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E@elena.rossiFollow
Meatballs in
tomato sauce
What we learned
TikTok got the format right.
Short vertical video is the best way anyone has found to make food look worth cooking. We kept that. What we left behind is the algorithm that never lets you leave. TikTok has the best food content in the world and the worst way to reach it — a hundred things that are not food between you and one dish you want to make.
Kreyva is the same format with a different job: get you out of the app and into the kitchen.
The signature interaction
Why save the clip, when you can follow it
One tap, two outcomes. Both of them produce something real.
Recipe exists
Saved to your collection.
Tap Recipe on Steak noodles, egg yolk by @ian.kyo and it goes straight to your saved recipes. Not a like that disappears — a recipe you will cook on Thursday.
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Steak noodles,
egg yolk
9:41
Steak noodles, egg yolk
@ian.kyo · Japan · 20 min
Ingredients
- ·1 sirloin steak
- ·200 g fresh noodles
- ·2 tbsp soy sauce
- ·1 egg yolk
Method
Sear the steak hard, then rest it. Toss the noodles in soy and pan juices, slice the steak over the top and finish with the yolk.
Saved to your cookbookNo recipe yet
You are on the list. The creator sees the demand.
You get notified the moment the recipe lands. @ian.kyo gets a number that no other platform gives a creator: exactly how many people are waiting.
For the cook
You are on the list.
We will tell you when the recipe is added.
For the creator
428
people are waiting for this recipe.
Nobody is forced to write a recipe. They just get to see who is asking.
Try it
The app itself, right here.
Scroll the feed, tap Recipe, see what happens. This is the real thing, still being built.
You cook and post? There is a page about what Kreyva does for you.
For cooks and creators →The daily habit
What should I cook tonight? Kreyva answers that every day, without being asked.
Journey is the layer that turns food inspiration into a routine. It is the part of the product that makes tomorrow as likely as tonight.
Today's task
9:41
Journey
Today
Challenge · Beginner
Cook one dish without a recipe
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Mark as done2
Level
6
Challenges done
3 days in a row
Tip · Beginner
Salt the water, not just the pasta
Journey is opt-in. Turn it on and every day you get one thing: a challenge to cook, or a technique worth knowing. Not a feed to get lost in. One thing, chosen for you, that gets you into the kitchen.
A unit is either a challenge — do this tonight — or a tip — learn this. You set your level once, beginner or experienced, so tasks fit where you actually are.
Mark it done and that is the session. No score for staying longer.
What the tasks actually look like
- Challenge· Beginner
Cook one dish without a recipe
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
- Challenge· Experienced
Build a pan sauce from the fond
After searing meat, deglaze the pan with stock or wine and finish with cold butter off the heat.
- Challenge· Experienced
Cook a whole meal from one pan
One pan, one heat source. Think about order: aromatics, protein, greens, sauce.
- Tip· Beginner
Dry the surface before it hits the pan
Moisture steams instead of browning. Pat everything dry and give it room in the pan.
- Tip· Beginner
Salt the water, not just the pasta
Pasta water should taste like a light broth. It is the only chance the pasta itself gets seasoned.
Tasks link straight to a dish in the feed, so inspiration and instruction sit in the same place. You read the task, you watch someone cook it, you go and make it.
Progress that measures cooking, not screen time
2
Level
6
Challenges completed
Progress is measured in meals cooked, never in minutes spent in the app.
Completing a challenge unlocks the next level's content. The reward for cooking is more cooking. Nothing in the system pays you for staying.
The soft streak
3 days in a row
Miss a day and it starts again. Quietly.
The streak is visible and it grows. If a day is missed it resets, without asking you to come back.
Duolingo proved a daily unit of work can build a habit. We took the loop and left the anxiety behind.
The habit without the guilt.
Home is three pages
Journey, Following, For you.
Swipe left from the feed for the people you follow, and once more for your daily task. Pick a label to see the screen.
9:41
Journey
Today
Challenge · Beginner
Cook one dish without a recipe
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Mark as done2
Level
6
Challenges done
3 days in a row
Tip · Beginner
Salt the water, not just the pasta
Home is three swipeable pages. The app always opens on the feed.
Why creators come here
We tell creators what nobody else will: who is waiting.
428
people are waiting for this recipe. That is a real request from real cooks, delivered to the person who can answer it. No other platform turns an audience into a specific ask.
Verified ranking by country gives creators status and reach in a place where every viewer came for food.
9:41
R
Rasmus
@rasmus
14
Following
23
Saved
3
Posts
CookbookPostsWaiting for
- Steak noodles, egg yolk428 waiting
- Kanelbullar, slow proof214 waiting
- Birria tacos96 waiting
9:41
Steak noodles, egg yolk
@ian.kyo · Japan · 20 min
Ingredients
- ·1 sirloin steak
- ·200 g fresh noodles
- ·2 tbsp soy sauce
- ·1 egg yolk
Method
Sear the steak hard, then rest it. Toss the noodles in soy and pan juices, slice the steak over the top and finish with the yolk.
Saved to your cookbookTrust and permanence
The trust of a cookbook, the reach of short video.
A cookbook is something you return to. It stays on the shelf, it gets stained, it is reliable. A feed is the opposite: everything good in it is gone by tomorrow.
Saved recipes in Kreyva behave like the cookbook. Curated, saveable, yours. Nothing worth cooking is lost to an infinite scroll.
A global gathering place
Cooks from everywhere, in one place.
31 creators across ten countries today. Browse by country and find the dish before you find the trend.
Pan-fried schnitzel
Sweden
Steak noodles, egg yolk
Japan
Ossobuco, saffron risotto
Italy
Quesatacos on the comal
Mexico
Grilled skewers, herb salad
South Korea
Marbled beef, cut for the pan
China
Flambéed pan sauce
United Kingdom
Beef tartare on toast
France
Prawns in garlic butter
Norway
Meatballs in tomato sauce
United States
A talent channel
A portfolio of actual cooking, on video.
Your cooking is visible in a way a CV can never show it. Not a line on a page saying you know your way around a wok — a video of you doing it, with people watching and asking for the recipe.
Cook well, be seen. Kitchens already look here for people who can do the work.
- KKenji Morita@kenji.morita · Japan143,700
- LLinnea Sund@linnea.bakes · Sweden78,300
- TTobias Kok@tobias.kok · Sweden52,100
Why it is worth waiting for
- the reach of TikTok
- the daily habit of Duolingo
- the trust of a cookbook
Video that makes you want to cook. A small reason to come back tomorrow. Recipes that stay where you put them. Plenty of apps give you one of the three. We are building the one that gives you all three, because food needs all three at once.
An evening on Kreyva
It is half past five and you have no idea what to make. You open Kreyva, watch three dishes, and the third one stops you. You tap Recipe, it lands in your cookbook, and you put the phone down.
Open TikTok hungry and you are still there at seven, fed nothing. Everything here is food, and the whole app is built to end with you cooking.
Where we are
A working app with the core loop built.
Every screen below exists and works today. What comes next is real cooks filling it with their own food.
9:41
FollowingFor youKreyva
12.4k
318
Recipe
Share
M@maiamarjoramFollow
Ossobuco,
saffron risotto
9:41
Steak noodles, egg yolk
@ian.kyo · Japan · 20 min
Ingredients
- ·1 sirloin steak
- ·200 g fresh noodles
- ·2 tbsp soy sauce
- ·1 egg yolk
Method
Sear the steak hard, then rest it. Toss the noodles in soy and pan juices, slice the steak over the top and finish with the yolk.
Saved to your cookbook9:41
Discover
Search dishes, cooks, countries
DishesBy country
Top 10 in Sweden
- 1LLinnea Sund@linnea.bakes78.3k
- 2TTobias Kok@tobias.kok52.1k
- 3AAmina Farah@amina.cooks41.7k
ItalyJapanMexicoKoreaChinaFrance
9:41
Journey
Today
Challenge · Beginner
Cook one dish without a recipe
Pick something you have made before and cook it from memory. Taste as you go and adjust the salt at the end.
Mark as done2
Level
6
Challenges done
3 days in a row
Tip · Beginner
Salt the water, not just the pasta
9:41
R
Rasmus
@rasmus
14
Following
23
Saved
3
Posts
CookbookPostsWaiting for
- Steak noodles, egg yolk428 waiting
- Kanelbullar, slow proof214 waiting
- Birria tacos96 waiting
The feed
BuiltFullscreen dish videos, newest first, nothing but food.
The Recipe button
BuiltSave a recipe, or ask for one that is not written yet.
Explore by country
BuiltSearch, cuisines, and a Top 10 for every country.
Journey
BuiltOne challenge or tip a day, your level, and a soft streak.
Dishes to start you off
Built29 dishes across ten countries, so the app is never empty.
Real cooks
NextThe first creators joining and posting their own food.
What you get by joining now
A say in what gets built.
Everything on this page is still moving. The people on the list get asked what is missing, what is annoying and what they would cook, and the answers change the app. That is the whole offer — no perks, no queue to jump.
Questions
Things people ask us.
We do not have a date, and we would rather say that than make one up. The core of the app is built and working. What is left is getting real cooks posting real food, and that takes as long as it takes. Join the list and you will hear from us the day it opens.
Kreyva is free to download and free to use. Browsing, saving recipes, following cooks and Journey cost nothing.
We use it to tell you when Kreyva opens, and occasionally to ask what you would like it to do. We never share it and never sell it. Every message has a one-click unsubscribe, and if you ask us to delete you, we delete you.
Everything here is food, and the app is built to end with you cooking rather than to keep you scrolling. No dance videos between you and dinner, no algorithm designed to hold you there, and a recipe you can actually follow at the end of the clip.
One tap under any dish. If the creator has written the recipe, it lands in your own cookbook and stays there. If they have not, you are added to the list of people waiting, the creator sees how many of you there are, and you get a notification the day it is written.
An opt-in daily habit, not a cooking screen. Turn it on and you get one thing each day: a challenge, like cooking one dish without a recipe, or a tip, like salting the water and not just the pasta. One thing, chosen for you, to get you into the kitchen. You set your level once, beginner or experienced, and a task can link straight to a dish in the feed, so you read it, watch someone cook it, then make it yourself. You keep a level and a count of challenges completed — progress measures meals cooked, never minutes spent in the app. The streak is soft: it grows while you cook, and if you miss a day it resets quietly.
Yes. Sign up to the waitlist and we will be in touch. Creator verification happens personally, one cook at a time, so we can see who is behind the food. You do not need a studio — a phone and a dish you cook well is enough.
No. Half the point is finding one thing worth making tonight, whatever level you are at. Journey was built for people who are not sure of the next step.
The place the world discovers food.
The app is being built. The next part is cooks, in kitchens, tonight. Leave your email and we will tell you the day it opens.
Would rather just talk? rasmus@kreyva.com